Rampart Commons - Ad Campaign | Las Vegas
- Russel Frank
- Mar 13, 2015
- 4 min read
03.13.2015
Theme: Rampart Commons Shopping Ceneter
Client: Torrey Dawley | Sandpaper Studio // Brand Strategy & Design
Fashion Stylist: Myself
Photographer: Levi Ellyson
Hair | Makeup: Lisa Strawther | Making Up Las Vegas
Model: Diana Sefo ( Envy Model Management) | Tori Fisher (Envy Model Management) | Julienne De Leon (TNG Models) | Willis & Jordan Strawther
I love it when I get referral work or repeat work. Makes you feel validated and appreciated of your talents and work. So when Lisa, from Making Up Las Vegas called me, it was a great feeling!! She shared me the concept for the shoot. Didn’t sound hard at all, 5 models, one male, 3 females, and one kid. I’ve never worked with kids before on a shoot. A few times in a production show or a runway show, but not on a photo shoot. Lisa had asked me for specific models, I had a few in mind when she suggest the ethnicity of the model.
For this shoot, I was asked by Torrey the creative director for this shoot, the concept to be lifestyle styling. Since it was going to be for Rampart Commons Mall, it was important that I would be able to pull wardrobe from local stores in that mall. I know for experience, getting major retailers on board for a shoot to pull wardrobe is a process. I had less than a week, and it was already going into the weekend. So technically I already was losing 2 days. By the end of the week, the day before the shoot, I only got approval for womens apparel stores. For the male model and the kid model, I had to pull from other recourses. For women’s apparel, I did some online research for Chico’s. No it’s not the most fashionable, not on trend, not ideal store I would like to pull for a fashion shoot. Online there were some collection pieces I had in mind, and took some notes for. When I arrived, they shared with me their location didn’t carry that collection (Chico’s Black Collection), which is a younger, trendier fashion forward collection. I had to make do with what they offered. One of the things as a stylist is you must keep your eyes open!! Walking into Chicos I didn’t think I was going to find what I needed for my female models to look young, 20’s for wardrobe. It’s like those who shop racks, sales racks. They find those great pieces with great discounts. It just takes time.
Model: Tori F. & Julienne D. in Chicos
@ Rampart Commons | Las Vegas
I ended up pulling some great faux leather pieces, some distressed denim, layered the tops with a moto style jacket. The other look ended up being knitted crotchet poncho tops with fitted under camis and fitted pants. Normally my styling is layered pieces, stacked jewelry, mixture of prints and colors. For this, commercial and ad campaign, I had to scale it back. I still was able to add some flare of my styling to the shoot. Mixed the colors, textures, prints together. I scaled back my styling to meet the client’s needs.
Model: Diana S. in Chico's @ Rampart Commons | Las Vegas
After we got done with our first looks for the women models, they wanted to shoot more. Again, Chicos didn’t have the right apparel that I was hoping for to style the girls. Yet, I was able to pull second options, layering pieces with accents of jewelry and scarves to young it up with the wardrobe. It wasn’t as hard for our older model, her target market age fit perfect for Chicos. I still made it look young and trendy, knowing that the campaign was going to be used nationally and locally. It still needed to look “fashionable” for a mall campaign to drive traffic to their mall center.
For the male model, I was able to do mixture of layerings, but the age bracket was older than what I work with, so the louder colors, the mixing of prints didn’t appeal, as much for that target audience we we’re aiming for. The kid model, I took him as a mini me. Because he was an age bracket for kids, I was able to play with colors, bright, textures, prints. I imagined if this was my son, how would I dress him. Pulling wardrobe for the boy kid model was a lot of fun. Was hard to keep in mind this isn’t my son, not my kid I was shopping for. Only because pulling the kids wardrobe I wanted to pull more than just one look, a couple of looks, like it was a real shopping spree. The kid model, Jordan was very cooperative, fun and energetic. He was excited for the shoot and excited for the wardrobe I pulled for him.
Model: Willis S. in Banana Republic @ Rampart Commons | Las Vegas
& Jordan S. in Gap Kids @ Rampart Commons | Las Vegas
Torrey, was very excited to see the wardrobe and how it came out. The styling was perfect what he was looking for. To hear him say, “Wow this looks great!! I could have never done this on my own!!” Validated me as a stylist in my role for this job. It’s things like this that re-confirms for me that each photo shoot, a stylist is needed on set. WE see things you may not see as a photographer, model, hair / makeup artist. We bring it to life!!
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